JAKARTA—-Partai Keadilan Sejahtera (PKS) akan menggaet Fatin X Factor Indonesia dan penyanyi Afgan untuk dijadikan sebagai brand ambassador salah satu organisasi sayap kepemudaan PKS.
“Kami maunya seperti Fatin dan Afgan yang saat ini sedang kami dekatkan. Namun belum ketemu karena jangan sampai merusak reputasi mereka, dan nanti mereka akan menjadi ‘brand ambassador’ dari organisasi sayap kepemudaan kami,” ujar Kepala Bidang Humas PKS Mardani Ali Sera, Rabu (29/5/2013).
Dia mengatakan syarat brand ambassador PKS adalah pemuda dan pemudi yang bertipikal baik, berprestasi, dan tidak narkoba.
Ali Sera mengatakan pihaknya menyiapkan tiga strategi menggaet pemilih pemula dalam Pemilu 2014. “Pertama membuat struktur partai yang berkaitan dengan pemilih pemula dan perempuan,” kata Mardani di Jakarta, Rabu (29/5).
Untuk soal ini, partainya sudah mempersiapkan organisasi sayap bersifat kepemudaan di bawah PKS, dari tingkat nasional hingga daerah.
Strategi kedua, memanfaatkan media sosial seperti Facebook dan Twitter untuk memberikan informasi kegiatan dan kampanye PKS karena media ini sangat efektif dengan penggunanya kini masing-masing 80 juta dan 20 juta orang.
“Misalnya ketika kami mengumumkan lomba jingle PKS dan lomba narasi pemuda tentang PKS, melalui Facebook dan Twitter. Penggunaan media sosial itu juga untuk memberitahukan kepada jejaring partai jika ingin berkumpul,” katanya.
Berdasarkan data Komisi Pemilihan Umum pada Pemilu 2004, jumlah pemilih pemula sekitar 27 juta dari 147 juta pemilih, sedangkan pada Pemilu 2009 sekitar 36 juta pemilih pemula dari 171 juta pemilih.
Data Badan Pusat Statistik tahun 2010 penduduk Indonesia usia 15-19 tahun adalah 20.871.086 orang, dan usia 20-24 tahun 19.878.417 orang sehingga total pemilih muda pada 2014 sebanyak 40.749.503 orang.
*http://www.solopos.com/2013/05/29/pemilu-2014-pks-bakal-gaet-fathin-x-factor-indonesia-afgan-411254
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